PANDEMIC LIVING INTERIOR

SUMMER / 2021
RESIDENTIAL DESIGN


Developed in response to the pandemic, this living interior project reconsiders what people may need most from the home when outdoor activity and social interaction become limited. The project imagines a post-COVID apartment that supports both isolation and community.

The design expands the kitchen into the living area to create a more open space for gathering, cooking, and spending time together. By bringing natural elements into the interior, the flat offers a stronger sense of openness and connection to the outside, making the home more adaptable to prolonged periods indoors.




CONCEPTUAL SPATIAL DESIGN
RESIDENTIAL INTERIOR DESIGN

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SPOTIFY X LOTTE: SPODIODI

SPRING / 2022
COMMERCIAL DESIGN


SPODIOIDI is a spatial experience design project that rebrands Lotte’s Wine Shop “Bottle Bunker” through a speculative collaboration with Spotify. The proposal explores how wine and music can be paired as a multisensory retail experience, combining brand strategy, customer journey design, UX/UI, and interior design.

Visitors select wine preferences through an app, receive music pairings based on taste and body, and move through a space composed of tasting booths, a central bar, shared lounge areas, and sub-bars. The result is a retail environment where individual taste, data-driven recommendation, and social sharing become part of the same spatial experience.




CONCEPTUAL INDUSTRIAL DESIGN PROJECT
BRAND COLLABORATION PROPOSAL
SPATIAL EXPERIENCE DESIGN
UX/UI DESIGN

WITH SONG MINJI, KIM SONG MI
PROJECT CONTRIBUTION 75%:  Concept ideation, Design, 3d modeling, rendering and drafting, 2d editing

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The project preserves the distinct qualities of wine and music while bringing them together through personalized curation.
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BRUNCH EXHIBITION

SUMMER / 2021
COMMERCIAL DESIGN


This brand exhibition project translates Kakao Brunch’s digital publishing platform into an offline spatial experience. Centered on the idea that “make anything by writing” the exhibition guides visitors through the process of discovering, writing, packaging, publishing, and experiencing text as a physical object.

Moving from platform introduction to interactive writing, book customization, publication, exhibition, and  library experience, the space allows visitors to encounter text as both content and object. The project combines brand strategy, exhibition design, spatial planning, signage, and interface design to show how digital authorship can be translated into a tangible cultural experience.




CONCEPTUAL INDUSTRIAL DESIGN PROJECT
BRAND EXHIBITION DESIGN
SPATIAL EXPERIENCE DESIGN

WITH SONG MINJI, KIM JINKYOUNG
PROJECT CONTRIBUTION 100%:  Concept ideation, Design, 3d modeling, rendering and drafting, 2d editing



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CAMP ON THE MOON

SUMMER / 2022
SPECULATIVE DESIGN


Based on 2022 micro and macro trend research, this project imagines the space industry 200 years in the future as part of social and technological sustainability. Camp on the Moon is a children’s program that offers play and learning in a lunar environment, preparing future generations for life beyond Earth.

The playground, Moosh Moosh Park, is designed to stimulate the five senses through materials, gravity, movement, and spatial conditions that cannot be experienced on Earth. The project combines future scenario planning, spatial design, and experience design to imagine how children might learn, play, and grow within a new planetary infrastructure.




FUTURE SCENARIO DESIGN PROJECT
COMMERCIAL / EXPERIENCE DESIGN

WITH SONG MINJI, KIM SONGMI
PROJECT CONTRIBUTION 100%: Concept ideation, research, experience design, spatial planning, 3D modeling, rendering, and presentation design