SPRING / 2022
COMMERCIAL DESIGN
SPODIOIDI is a spatial experience design project that rebrands Lotte’s Wine Shop “Bottle Bunker” through a speculative collaboration with Spotify. The proposal explores how wine and music can be paired as a multisensory retail experience, combining brand strategy, customer journey design, UX/UI, and interior design.
Visitors select wine preferences through an app, receive music pairings based on taste and body, and move through a space composed of tasting booths, a central bar, shared lounge areas, and sub-bars. The result is a retail environment where individual taste, data-driven recommendation, and social sharing become part of the same spatial experience.
CONCEPTUAL INDUSTRIAL DESIGN PROJECT
BRAND COLLABORATION PROPOSAL
SPATIAL EXPERIENCE DESIGN
UX/UI DESIGN
WITH SONG MINJI, KIM SONG MI
PROJECT CONTRIBUTION 75%: Concept ideation, Design, 3d modeling, rendering and drafting, 2d editing
01 / 08
02 / 08
03 / 08
04 / 08
The project preserves the distinct qualities of wine and music while bringing them together through personalized curation.
The project preserves the distinct qualities of wine and music while bringing them together through personalized curation.
05 / 08
06 / 08
07 / 08
08 / 08