Super Magic Factory

Written By Chae Me Hwang
 

Fashion up-cycling brand SUPER MAGIC FACTORY contributes to reducing fiber waste causing environmental issues by adding unique designs to fashion items left out over time. This brand space project aims to establish ‘fashion up-cycling’ as a culture, rather than just a short passing event. We are trying to reduce ‘easy-buying’ and ‘easy-dumping’ consumption habit through enjoyable up-cycling programs such as spray painting and hydro-dipping. Never-ending light of inspiration and sprinkling confetti in translucent facade stimulates people outside. Everything inside are designed using formative elements from painting and sewing, the main manufacturing methods of the brand, giving visual pleasure.

Period: 07.2020 - 11.2020

Project Type: Assisting Senior Graduate Exhibition as a Group of 4

Project Contribution: 3d modeling, Animating

Chae Me Hwang
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